The Genuine Gemstone Company
The Genuine Gemstone Company Limited is a family run jewellery company specialising in genuine gemstone jewellery, which is sold by 'reverse' auction on TV channels and via websites.
The Genuine Gemstone Company is funding Earthwatch conservation research in Madagascar and Kenya – where they have business operations – whilst supporting communities in those countries at the same time. Through sales of their products The Genuine Gemstone Company has been able to fund business-relevant community research impacting almost 40,000 people in addition to supporting critical research into endangered species.
It is through partnerships with organisations such as The Genuine Gemstone Company that Earthwatch can reach all sections of society, connect people to environmental issues and give them an opportunity to make a real environmental impact. We look forward to developing our relationship with The Genuine Gemstone Company in a way that will contribute to making a lasting difference to the environment and communities worldwide.
“We chose Earthwatch as our partner for this project as we were impressed with their research-based approach and their willingness to work with us in developing the scheme.”
John Bennett, Chief Operating Officer, The Genuine Gemstone Company