Dig in, Make a Difference
Monday 21 April, 2008
Maynard, MA (April 21, 2008) - Earthwatch, the world's largest
nonprofit environmental volunteer organization, and Starbucks Coffee Company (NASDAQ:
SBUX) have been working together for nearly five years to provide enriching
opportunities for Starbucks partners (employees) and customers to travel to coffee-producing
communities and make a postive impact on the environment. Last year, they
raised the bar by entering into a three-year partnership to send Starbucks
customers and partners on an enriching expedition to Coope Terrazu, a coffee
cooperative in central Costa Rica, where Starbucks and Earthwatch work together
with local farmers to develop tools they need to implement sustainable farming
practices.
Beginning April 22, 2008 (Earth Day) through May 12, 2008, customers
across the U.S. and Canada will have a once in a lifetime opportunity to join
an Earthwatch expedition where they will travel to central Costa Rica to work
side-by-side with local farmers and Earthwatch scientists to help make a
difference in the world. Selected expedition participants will spend two weeks
this summer in Costa Rica helping to collect scientific data from nearly 40
area coffee farms to better understand and develop sustainable farming
practices. To learn more or enter the sweepstakes visit, www.starbucks.com/earthwatch. Winners will be selected by June 1, 2008
"This program is about so much more than winning a free
expedition to Costa Rica, but rather to be involved in a program where
participants can directly impact the environment and give back in a big way."
said Ed Barker, Director of Corporate Partnerships for Earthwatch. "Participants
are contributing to vital research that ensures long-term success for the
farmers whose livelihood depends upon healthy land with a healthy future."
This year's expedition will build upon the success of the
first field session conducted last summer during which 12 Starbucks employees
and 20 customers collected data on a variety of issues including the condition
of coffee plants, soil quality and shade coverage. "The data trends we are
seeing from the first year of this partnership are phenomenal," said Dr. Alan Fortescue,
Director of Education at Earthwatch. "Not only are we making progress in the field
research, but also seeing transformations in the behavior of our participants upon
their return home. Whether it's from basic recycling to large lifestyle
changes, this program is having a substantial impact on the choices they
make."
"We are proud of the ongoing relationship we have with
Earthwatch and of the research we are conducting in Coope Terrazu together,"
said Dub Hay, Starbucks senior vice president for Coffee and Procurement. "This partnership is an important piece of our
commitment to supporting farming communities around the world." Starbucks and
Earthwatch have worked together on 15 different conservation projects since
2000.
To participate this year, enter the sweepstakes by visiting www.starbucks.com/earthwatch or
learn more at www.earthwatch.org/starbucks.
The contest ends May 12, 2008 with a drawing of 20 winners. See website for
official rules.
-more-
Images available upon request.
For press information, please contact:
Kristen Kusek, Director of Public Relations, Earthwatch,
978-450-1281, kkusek@earthwatch.org.
Starbucks Press line, 206-318-7100, Press@starbucks.com
Earthwatch Institute is the
world's largest environmental volunteer nonprofit organization. Its mission is
to engage people worldwide in scientific field research and education to
promote the understanding and action necessary for a sustainable environment.
Earthwatch was founded in Boston in 1971 and affiliate offices are based in the
UK, Australia, and Japan. With approximately 120 projects fielding in more than
55 countries worldwide, Earthwatch focuses its research efforts on climate
change, endangered species and resources, marine biology and ocean conservation,
and threatened traditional cultures.
Earthwatch, engaged in nearly 40 corporate partnerships,
ranked 11th (of 550) in the "Business Guide to Partnering with NGOs
and the United Nations" published last year by The Financial Times, the United Nations Global Compact and Dalberg
Global Development Advisors.
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest quality arabica coffee in the world. Today, with
nearly 16,000 stores and more than 170,000 partners (employees) in 44
countries, Starbucks is the premiere roaster and retailer of specialty coffee
in the world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique
Starbucks Experience to life for every customer through every cup. To
share in the experience, please visit us in our stores or online at
www.starbucks.com.