Earthwatch has joined forces with the online eco retailer MyGreenerFamily.com to raise awareness and funds for the charity’s work in climate change. Launched as an antidote to consumer fatigue over never-ending "sales," the initiative will see 50% of profits from the company’s UK and US sites donated to Earthwatch. At the same time, customers will be able to track how these donations benefit the environment, with regular updates on the charity’s flagship climate change research projects.
Caroline Chisholm, Head of Global Marketing and Communications for Earthwatch, said: “We’re delighted to be working with MyGreenerFamily.com to boost support for our vital climate change research. Earthwatch is all about engaging people in scientific field research, so MyGreenerFamily.com and its customers are a great fit for the Earthwatch community. This kind of initiative shows that giving really can be the new taking.”
John Surie from MyGreenerFamily.com said: “By teaming up with Earthwatch, we’re breaking the high fashion mould, which is stuck in a helter skelter of sales and promotions. Our consumers are already green conscious, so we believe a real investment in protecting the planet gives a better return than the offer of permanent discount.”
As a testament to the power of social media, MyGreenerFamily.com first approached Earthwatch after reading one of the charity’s regular blogs about climate change for the international environmental website Treehugger. The initiative will be kicking off with a feature on the Earthwatch Tidal Forests of Kenya project, where the planting of mangrove forests is helping to turn the tide against climate change and coastal erosion.
Earthwatch is a global environmental organization, committed to conserving the diversity and integrity of life on earth through scientific field research. Earthwatch engages a wide range of partners - from conservation volunteers to corporate partners - to work alongside leading scientists to find the answers to the critical environmental challenges of our age. Our learning, engagement and research programs support 50 projects in 24 countries.
MyGreenerFamily.com is the eco friendly online shop with everything you need for green living and your eco home. From organic cotton and organic bamboo clothing to energy saving appliances, all MyGreenerFamily.com products offer tangible, proven benefits for human beings and the environment - reducing C02 emissions, reducing use of chemicals, poor health and exploitation.